The Questions Visitors Ask Can Tell You a Lot About Your Trade Show Booth
There is a simple way to find out whether your trade show booth is doing its job.
Listen to the questions visitors ask.
Sometimes, the questions tell you more than the number of people who stopped by. If several visitors keep asking where a product is, what the company actually does, or whether something is available for their industry, there may be something missing from the booth itself.
This...